Allison Bell
Design
RESUME
Professional
Info
Senior Marketing Professional with over 5+ years of experience leading the design, development, and execution of strategic marketing initiatives that fuel brand growth and customer engagement. Recognized on multiple occasions for consistently exceeding performance expectations and driving impactful results. Adept at creating compelling marketing materials, collaborating cross-functionally with sales and national account teams, and optimizing campaign delivery through targeted communication strategies. Known for a collaborative and approachable leadership style that fosters strong partnerships and effective teamwork. Proficient in Adobe Creative Suite and Microsoft Office Suite, with a strong commitment to continuous learning and professional development.
Professional Skills
Marketing Strategy | Adobe Creative Suite | Pardot & Salesforce | Campaign Execution | Digital Marketing | Content Creation | Creative Design | Cross-functional Collaboration | Copywriting & Editing | Project Management | Event Planning | Cvent | Zoom Webinar | Targeted Communication | Brand Development | Microsoft Office Suite | Time Management | Attention to Detail | Continuous Learning
Work
Experience
Senior Marketing Specialist Ashford Securities LLC, Dallas, TX November 2021 – November 2025
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Design, develop, and distribute comprehensive marketing materials and investor reports to support company growth, product expansion, and promote transparency with stakeholders
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Collaborate closely with sales teams, national accounts, senior management, and C-suite executives to align marketing strategies with business objectives
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Manage vendor relationships for print communications, ensuring high-quality and timely delivery of materials
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Plan and execute targeted email campaigns using Pardot to effectively engage prospects and clients
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Conduct industry research to update marketing and investor materials, ensuring investors and registered representatives remain well-informed and current
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Host and coordinate webinars, providing presenter support to ensure seamless and professional delivery
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Collaborate with the operations team to develop interactive, prefillable investor documents, improving usability
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Customize marketing communications to optimize prospect targeting and campaign effectiveness
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Analyze data and feedback to refine marketing strategies and maximize results continuously
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Actively pursue professional development to remain up-to-date with emerging marketing trends and technologies
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Earned multiple performance recognitions for driving strategic results and exceeding expectations
Administrative Assistant to the CEO Ashford Securities LLC, Dallas, TX December 2019 – November 2021
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Provided dedicated administrative support to the CEO, managing calendars, correspondence, and high-level meeting coordination
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Assisted multiple departments by facilitating communication, scheduling, and project support to ensure smooth operations
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Organized company events, travel arrangements, and internal communications with attention to detail and confidentiality
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Prepared and maintained documents, reports, and filing systems, ensuring accuracy and easy access
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Acted as liaison between the CEO, staff, and external partners to maintain efficient information flow and collaboration
Leasing & Marketing Professional Lincoln Property Company, Dallas, TX April 2019 - November 2019
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Managed the full leasing process, including apartment showings, lease preparation, and facilitating smooth move-ins
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Delivered exceptional customer service, ensuring positive and friendly interactions with all clients
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Assisted the Business Manager with weekly, monthly, and special reporting tasks to support operational goals
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Designed and distributed event flyers to promote community engagement and property activities
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Managed social media accounts, creating content, and driving online engagement
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Developed and implemented strategic, innovative marketing ideas to enhance property visibility and attract prospective residents
Marketing Professional Capstone Real Estate Investments, Lubbock, TX April 2018 - November 2018
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Ranked #1 in sales on a five-person team by consistently exceeding monthly quotas
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Increased leasing revenue by over 15% through strategic outreach and client engagement
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Conducted daily cold calls and utilized social media platforms to expand market presence and attract potential clients
Nanny Lubbock, TX | 2013 - 2018
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Safely transported children to and from school, appointments, and recreational activities
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Created and maintained a nurturing, child-friendly environment to support development and well-being
Education
Texas Tech University
December 2018 | University Studies, Texas Tech University B.A.
Concentrations: Advertising, Media Strategies, Organizational Leadership
Developed a multidisciplinary foundation through integrated coursework in advertising, media strategy, and leadership. Gained the ability to approach challenges from diverse perspectives and solve complex problems through strategic thinking and cross-functional communication.
Languages
English